• An aerial view of a small garden with a dirt path crossing through green grass, small plants, and logs arranged decoratively.

    Better Questions. Clearer Paths Forward.

    KW Strategy & Co helps founders, owners, and leadership teams uncover what's getting in the way of growth—and build a practical path forward.

    Contracted Consulting • Fractional Growth Leadership • Strategic Projects • Speaking & Workshops

Work with KW

You may need KW if…

Growth is stuck.
You know there is opportunity, but you're not sure where to focus.

You built something. Now it needs a market.
Commercialization, positioning, partnerships, GTM and revenue pathways.

You need senior-level help without another executive hire.
KW can own defined growth and business-development workstreams.

You need the right people in the room.
Sometimes the solution is KW. Sometimes it's someone in the network.

A dirt trail in a green forest with tall trees and lush foliage, a dog walking along the path in the distance.
A dirt trail winding through a lush green forest with sunlight filtering through the trees.
A foggy mountain trail surrounded by green bushes and trees, with rocks and wildflowers along the path.
A wooden signpost with multiple directional arrows is situated outdoors among trees, with a sunset or sunrise sky in the background.

Four Ways to Work with KW

Hire KW
Consulting, strategic projects and fractional growth leadership.

Book Kate
Speaking, workshops and facilitated sessions.

Use Aporia
A methodology for finding gaps, challenging assumptions and making clearer decisions.

Ask Kate Who
Connections to trusted specialists, platforms and resources when the answer isn't KW.

KW Strategy & Co is a Michigan-based growth and commercialization consulting firm founded by Kate Watts. We help founders, owners and leadership teams identify what's getting in the way of growth, build a practical path forward and execute the work that moves it.